传统文化传播类商业计划书(最新版)
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传统文化传播类商业计划书
（最新版）
2020年01月拟定稿
第1页共25页
目录
第一章市场分析..........................................................................................6
1.1行业背景分析..............................................................................6
1.1.1政策方面...........................................................................61.2.2经济方面...........................................................................61.2目标市场定位..............................................................................7
1.2.1目标群体...........................................................................71.2.2目标地域...........................................................................71.3市场容量分析..............................................................................7
1.3.2竞争分析...........................................................................81.4发展趋势.......................................................................................81.5市场分析结论..............................................................................8
第二章项目介绍..........................................................................................9
2.1项目定位........................................................................................92.2核心价值........................................................................................92.3功能与服务...................................................................................92.4平台优势.......................................................................................9
第三章商业模式........................................................................................10
第2页共25页
3.1运营模式.....................................................................................103.2平台运营.....................................................................................103.3盈利模式.....................................................................................10
第四章战略规划........................................................................................11第四章战略规划........................................................................................12
4.1项目优势....................................................................................124.2战略目标和规划........................................................................12
4.2.1战略目标........................................................................124.2.2发展规划........................................................................12
第五章营销策略........................................................................................13
5.1目标群体行为分析....................................................................13
5.1.1客户信息收集渠道.........................................................135.1.2影响决策因素..................................................................135.2推广策略.....................................................................................13
5.2.1面向爱好者、创作者....................................................135.2.2面向合作商
