中公教育的企业文化建设问题与解决建议

摘 要

企业文化是企业内部统一的认知与追求，是企业凝聚力的关键影响因素。构建企业文化对于现代企业管理意义深远，但是并不是每一个企业都可以按照一个固有思路开展企业文化建设。企业文化必须符合企业个性、具备创新性，同时能够与时俱进并体现其社会性与时代性特征等。企业文化建立发展在欧美等市场经济发达的国家有很多成功案例，但是我国国内的企业虽然近年来关注企业文化建设，但是仍然在建设上有一些问题，这就值得我们关注和解决。本文研究以企业文化对企业管理的作用为研究对象，重点采取文献分析法和案例分析法的方式。首先，明确企业文化及企业管理的概念及内容要求等，初步明确理论上企业文化重塑与优化的动因与措施；其次，结合中公教育企业文化建设案例，在介绍中公教育企业文化之后，分析中公教育企业文化的作用。并结合现实情况，阐述目前企业在企业文化建设上存在的不足与成因，设计促进中国教育企业文化重塑与优化的路径。

关键词：中公教育，企业文化，建设，重塑

Cultural construction of public education and solve business problems proposal

Abstract

Enterprise culture is the enterprise internal unity of cognition and pursuit, is a key influence factors by the cohesion of the enterprise. Building enterprise culture is of far-reaching significance for the modern enterprise management, but not every enterprise can be in accordance with an inherent ideas to carry out the enterprise culture construction. Enterprise culture must conform to the enterprise character, innovative, at the same time to be able to keep pace with The Times and embody its social and era characteristics etc. Establishing enterprise culture development in European and American market economy developed countries there are a lot of success stories, but our domestic enterprises pay attention to enterprise culture construction in recent years, but still has some problems in the construction, it is worthy of our attention and solution. In this study the role of corporate culture on business management for the study, focusing on ways to take literature analysis and case analysis method. First of all, a clear corporate culture and business management concepts and content requirements, initially clear theoretically reshaping corporate culture and optimization of motivation and measures; secondly, combine the cultural construction of public education business case, after the introduction of public education enterprise culture, analysis of public role of Education of corporate culture. Combined with the reality of the situation, described shortcomings and causes of the current business presence in the building of enterprise culture, design, promote Chinese education reshaping corporate culture and optimization path.

Key words: public education, corporate culture, construction, remodeling

目 录

一、绪论 5

（一）研究背景、目的和意义 5

（二）研究的思路 6

（三）研究方法及内容 6

（四）文献综述 6

二、企业文化相关理论概述 11

（一）企业文化的含义 11

（二）企业文化的类型 12

三、企业文化重塑优化相关理论概述 14

（一）企业可持续发展理论 14

（二）企业及企业文化生命周期理论 14

（三）企业文化重塑与优化的主要途径及方法 15

四、中公教育现有企业文化的现状和问题分析 17

（一）公司的概况 17

（二）公司现有企业文化的情况 17

（三）企业文化对中公教育人力资源管理的作用 18

（四）对公司现有企业文化的存在问题分析 21

五、中公教育企业文化重塑优化的思路和方法 25

中公教育的企业文化建设问题与解决建议