The Office - Driving Sales (C0010)

A: All right, people. We’re holding this meeting to- day because we’ve got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you plan/intend to drive sales... Roger?

B: Well, in fact, we’re the most expensive in the mar- ket, so maybe we need to lower our prices to match the competitors?

A: Lower our prices? Not very creative. It’ll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie?

C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!

A: What? That’s the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute.

D: Do we have any ideas yet?

C: Yes Mr. Swan, we were kind of considering a two- for-one offer to get more competitive.

D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.

A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.

Key Vocabulary

concrete solu- tions

phrase a real or specific solu- tion to a problem

drive sales Preposition increase sales

in the market phrase in the industry

to match the competitors

principle verb, infini- tive

be the as good as or better than others com- panies in the same in- dustry

will never fly phrase will not work, will not

be approved

promotion phrase something done to

make people aware of a product

be here any minute

phrase will arrive very soon

to consider principle verb, infini- tive

thinking about

brilliant Adjective excellent

Supplementary Vocabulary

sales strategy phrase plans for a company’s

sales activities

sales cycle phrase the process a customer

goes though when de- ciding to buy a product

to outsell principle verb, infini- tive

to sell more than others

customer loy- alty

phrase when a customer buys the same brand over and over

A： 好了，各位。我们今天开这个会是因为我们须在销售上做点事情了，并且我们需要现在就要做！我想要具体的解决方案。你打算如何增加销售。。。罗杰（Roger）？

各位：people； 开会：hold the meeting； 必须做某事：have got to do ； 具体方案：concrete solution ；你如何打算做某事：how do you plan to do； 增加销售：drive sales （increase）

B： 嗯，事实上，我们是市场上最贵的，所以或许我们需要降低价格以与竞争对手匹敌？

最贵的：the most expensive ；在市场上：in the market

降低价格：lower price ;

与竞争对手匹:to match the competitors 比得过，敌得过竞争对手(价格优势)：在同行业里面和竞争对手同样的好或是更好(更有优势)。

A： 降低我们的价格？不是很有创意。Swan（斯旺）是不会采纳的。这是什么（哪类）想法啊？天哪。还有其他人有更好的计划吗？娜塔莉？

创意的：creative ; 不会采纳/奏效/不管用:never fly with (not work)

天哪：Geez; 还有其他人： anybody else ；娜塔莉：Natalie

C： 嗯，也许，嗯，做一个促销活动。例如买一送一或类似的东西。

买一送一：two-for-one ； 类似的东西：someting like that

A： 什么？这还是同一回事。坏主意。真是个坏主意。该死的，各位加油！思考啊！总裁随时都会来/马上就要到了。

Dammit 该死的（damn it） ； 马上就要到了： be here any minute (will arrive very soon)

D： 我们已经（到目前）有什么想法吗？

已经：yet

C： 是的，斯旺先生，我们（有些）正在考虑买一送一以提高竞争力。

以提高竞争力：to get more competitive.

D： 买一送一促销？嗯。我有点喜欢这个说法。这听起来像是我们所应该考虑的事情。

有点:kind of ; 这个说法 the sound of that; 听起来像某事：sound like sth。

A： 是的，确实如此。正是我想的（我也是这么想的）！事实上，这是一个很赞的建议！我很高兴我们想到了，非常有创意！

很赞的：brilliant 想到：think of

englishpod - C0010 中英文翻译版带关键词汇