正在进行安全检测...
发布时间：2023-11-27 22:04:09
安徽科技学院
正新鸡排凤阳市场推广方案策划
第九组
所在学院：管理学院所在班级：工商管理141班团队成员：张银侠、夏梦晴、连娜袁雅萍、朱文文、汤亚男联系电话：*＊*＊**＊＊**＊**实践时间:2015年大二上学期
0
前言.................................................................................................................................................21企业背景.....................................................................................................................................32市场推广目标及对象..............................................................................................................33市场调查分析............................................................................................................................3
3.1市场分析........................................................................................................................3
3。1.1正新鸡排市场环境分析..............................................................................43。1.2正新鸡排市场前景.......................................................................................43。1.3营销环境分析与总结..................................................................................53。2消费者分析..................................................................................................................6
3。2。1现有的消费时尚..........................................................................................63.2。2现有的消费者分析.......................................................................................63.2.3消费者具体观点分..........................................................................................63。3产品分析......................................................................................................................7
3。3.1内部分析—-——产品特色.......................................................................73.3.2外部分析............................................................................................................83。4竞争者分析..................................................................................................................84营销策划采取的营销战略.....................................................................................................9
4。1市场定位......................................................................................................................94.2产品策略........................................................................................................................94。3定价策略......................................................................................................................94.4广告策略........................................................................................................................94。6销售队伍....................................................................................................................104.7服务...............................................................................................................................105行动方案...................................................................................................................................10
5.1内部方案......................................................................................................................105。2外部方案.................................................................................................................... 